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YSA Publishing an Online Game – by Phil Stuart

Posted by admin on September 4, 2010 in Development, Distribution, Marketing, Measurement, Participation |

In response to Nicholas Lovell’s book How to Publish a Game, Phil Stuart of Preloaded wrote a detailed and helpful post about how they publish online games. He includes the following points:

Seed your game smartly
– Seed your game smartly
– Time poor seeding
Integrate with Portals
– Adapt to the environment
Work with the ‘Pirates’
Listen to your players
Analytics rule
Be SEO friendly
Conclusion

I haven’t seen someone be so honest about their approach for a while. I hope this inspires others to share their experiences. It doesn’t have to be your strategies, it can just be the stuff you learned. I know many of you are keen to do this but have troubles with NDAs. I hear ya. But you can post general lessons without mentioning a project or client, and I’m happy to publish posts under a codename. đŸ™‚ Anyway, check out Phil’s post.

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