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YSA Measurement – by Ilya Vedrashko

Posted by admin on July 23, 2010 in Measurement |

Ilya Vedrashko recently did a post about his experience with running a ‘viral’ campaign. He offers some interesting tidbits, including the insight that most people come at the beginning of a campaign. This correlates with what I’ve found in ARGs. This is why it is so important your entry experience is so smooth and compelling, otherwise you’ll lose a great opportunity.

It is an unfortunate but understandable reality that while we often marvel at digital projects that spread like wildfire across the web, we rarely get a chance to look at the numbers behind them. Between January and May, we built, launched and monitored Jerzify Yourself (warning: sound on autoplay) to get just such a glimpse into the dynamics of spreadable content.

The full post — A Site That Went Viral and The Numbers Behind It — is here.

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