YSA Gamification – by Amy Jo Kim

This is another post about what other people have written about. I’m just still head down in the middle of run time for a project, and so that is the reason for my lack of personal contribution. But I’ve been seeing some awesome stuff out there, including these notes from a special workshop run by community and gaming legend Amy Jo Kim (I’ve recommended her Community Building book to many people) for (what looks to be a very exciting company) Big Door. Geoffrey Nuval now works at Big Door, and he shared his notes from Amy’s gamification workshop. Here is a summary of the headings, but see his site for the full post:

I. Identify and Address your Audience

II. Member profiles are very important

III. Types of Users in a Gamified System

IV. Random quotes heard that I felt important enough to write down…

– “Make it easy for everyone to understand: How do I win?”

– “Iterative Development”

– “Show them what they can eventually achieve upfront… establish goals.”

– “Designing a game site for entertainment is very different from gamifying a system”

– “Give new users lots of sugar in the first 15 minutes.”

V. On Building a Community

VI. Mechanics in a Gamified System (what AJK called: “metagames”)

VII.  On Creating a Social Moment

VIII. Gamified System Monetization