YSA Consulting

Posted by admin on September 4, 2010 in Clients |

The other day I received a lovely invite to be on the new Transmedia Talk podcast over at Lance Weiler’s Workbook Project. Nick Braccia and Robert Pratten co-host the show, which features both Anita Ondine from Seize the Media and Dee Cook from Dog Tale Media. Nick and Robert wanted me to talk about this website and give 5 tips. I thought I’d do something a little different and talk about consulting tips. A lot of consulting tips apply to any industry or artform you’re working in. But I think there are so many people working in transmedia now that we are at the point where we can share some of our experiences working with clients. Here are the ones I gave in the podcast:

Tip #1: If a prospective client has no understanding of interactivity and perhaps marketing, then you will most likely spend most of your time educating your client about these and not transmedia. So be mindful of the minimum skill-set you would like your client to have before you agree to work with them.

Tip #2: There is only so far a client will stretch during your work with them. They may be begin with lots of excited exploring, but they will eventually recoil back to a step or two beyond where they are now. Take heart, you’ve taken them some distance, and the next person they work with will benefit from your work.

Tip #3: Many clients have little to no ability to identify whether you have transmedia skills or not. Depending on your ability, this means you’ll have the opportunity to fly by the seat of your pants and learn on the job, or your efforts will largely go unrecognised. Either way, just put your head down and do your best.

Tip #4: Choose who you work with, spend time with, and listen to, wisely. It is easy to believe that the views, skills and business practices of a small few around you represent all. Who you spend time is important because they will ultimately have a strong influence on you. So choose to spend time with people that make you a better creator and better person.

Tip #5: What’s yours?

Nick and Robert both gave their tips for consulting too. So make sure you listen to the podcast to hear their tips (and all the rest of awesome). And also let me know some things you’ve learned. I’d love to hear them.

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