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YSA Avoiding Crap Game Design

Posted by admin on August 30, 2011 in Design, Development, Production, User Testing, Writing |

I recently curated a panel for the Freeplay Independent Gaming Festival: How Every Little Decision Can Bring You Closer To or Further Away from Creating Crap A (self-described) “handsome and debonaire stranger” said to me the best way to avoid creating dull projects is “don’t work for shit companies” and “only go indie if you […]

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YSA Directing for Meaning Across Media

Posted by admin on December 9, 2010 in Development, Directing, Production, Writing |

How does one direct across media? In her book on Cinematic Storytelling, Jennifer Van Sijll offers 100 ways to convey ideas in movies beyond dialogue. Jennifer talks about the overemphasis on books that cover plot, structure, and character, but not how ideas are conveyed cinematically. Screenwriters need to convey to the reader of their script […]

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YSA Being Slaphappy – by Mahogany J. Slide

Posted by admin on September 21, 2010 in Production, Shoot |

I came across this post on ‘lessons learned‘ by a 17 year old independent filmmaker Mahogany J. Slide about her film The Saving, and thought they were great: 1. THE SAVING runs on Dunkin…ok more like Krispy Kreme but you get the idea. 2. Always slate every take (shot). Even if you have to dig […]

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YSA Sucking

Posted by admin on September 4, 2010 in Design, Development, Execution, Production, Writing |

I find it interesting that there has predominantly been two types of responses to this website. Beginners always ask how they can avoid ending up here, how they can avoid sucking at transmedia; while people who have worked in the area for a while are really excited about the idea of sharing the times they […]

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YSA Transmedia Trailers

Posted by admin on August 24, 2010 in Marketing, Pitching, Production |

I’ve been a judge on plenty of awards ceremonies, both public and private (internal to an organisation or corporation). I’m always surprised (and disappointed) when I assess the material submitted for a ‘cross-media’ or ‘transmedia’ or ‘multi-platform’ etc project. Why? Because nine times out of ten the assets provided are for one media. I cannot […]

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YSA Creating a You Suck At Transmedia Website

Posted by admin on June 16, 2010 in Design, Development, Production |

I had a friendly query from a colleague the other day. He wanted to know the range of projects that will be covered here. He probably forgot that I have championed all types of transmedia for years, from any industry. But his query alerted me to the fact that perhaps should overtly outline the range […]

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