YSA Publishing an Online Game – by Phil Stuart

Posted by admin on September 4, 2010 in Development, Distribution, Marketing, Measurement, Participation |

In response to Nicholas Lovell’s book How to Publish a Game, Phil Stuart of Preloaded wrote a detailed and helpful post about how they publish online games. He includes the following points: Seed your game smartly – Seed your game smartly – Time poor seeding Integrate with Portals – Adapt to the environment Work with […]



YSA Measurement – by Ilya Vedrashko

Posted by admin on July 23, 2010 in Measurement |

Ilya Vedrashko recently did a post about his experience with running a ‘viral’ campaign. He offers some interesting tidbits, including the insight that most people come at the beginning of a campaign. This correlates with what I’ve found in ARGs. This is why it is so important your entry experience is so smooth and compelling, […]


YSA Measurement – by David Varela

Posted by admin on July 23, 2010 in Measurement |

In response to a call for lessons learned with measurement, David Varela gave an informative comment. So I’m putting it here as a post (with permission): So – a couple of lessons learned in measurement. I’m running an ARG at the moment and I’d love to talk about it, but maybe that’s not the smartest […]


YSA Questions

Posted by admin on June 12, 2010 in Execution, Iterative, Measurement, User Testing, Writing |

Righto! Looks like we already have some questions rolling in. As a default I won’t publish names of the person who asked the question (so let me know if you don’t mind!). So, first, one person wants to know “if anyone can provide ‘measurement’ with their experiences…personal opinions are great…but at the end of the […]

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