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YSA Azrael’s Stop – by Lucas JW Johnson

Posted by admin on November 30, 2011 in Design, Development, Interaction Design, Marketing, Participation, User Experience, Writing |

I finally met Lucas in person at the Storyworld Conference. He is a lovely and intelligent young man with a lot of passion for his craft. Although we could tell this with his active postings at his company blog, Silverstring Media, he is even better in person. Now Lucas has generously offered to share some […]

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YSA Being Human

Posted by admin on September 19, 2010 in Participation, User Experience |

I read an article the other day about the “National Theatre’s screw up“, and it reminded me of a time I screwed up in an ARG. I have of course screwed up more than once, but the article reminded me of a specific event. The article discusses a tweet sent out through the National Theatre […]

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YSA Actualising Your Depictions

Posted by admin on September 17, 2010 in Design, Development, Execution, Participation, User Experience |

Now that sounds like a weird title, doesn’t it? What do I mean by ‘actualising your depictions’? What I’m referring to is the depiction of a character searching the internet, or having a social media conversation in a video, and then not having them seeded online. That is: I hate it when I watch characters […]

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YSA Sucking

Posted by admin on September 4, 2010 in Design, Development, Execution, Production, Writing |

I find it interesting that there has predominantly been two types of responses to this website. Beginners always ask how they can avoid ending up here, how they can avoid sucking at transmedia; while people who have worked in the area for a while are really excited about the idea of sharing the times they […]

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YSA Publishing an Online Game – by Phil Stuart

Posted by admin on September 4, 2010 in Development, Distribution, Marketing, Measurement, Participation |

In response to Nicholas Lovell’s book How to Publish a Game, Phil Stuart of Preloaded wrote a detailed and helpful post about how they publish online games. He includes the following points: Seed your game smartly – Seed your game smartly – Time poor seeding Integrate with Portals – Adapt to the environment Work with […]

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YSA Questions

Posted by admin on June 12, 2010 in Execution, Iterative, Measurement, User Testing, Writing |

Righto! Looks like we already have some questions rolling in. As a default I won’t publish names of the person who asked the question (so let me know if you don’t mind!). So, first, one person wants to know “if anyone can provide ‘measurement’ with their experiences…personal opinions are great…but at the end of the […]

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YSA Event Scalability

Posted by admin on June 10, 2010 in Design, Execution |

In the last few years there has been a rise in the importance of the ‘live event’. This is an inevitable reaction to the pervasiveness of digital technologies. The internet has without doubt facilitated music, TV, films and radio being easily accessible and free. What many have reflected on, but which Kevin Kelly articulated so […]

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