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YSA Azrael’s Stop – by Lucas JW Johnson

Posted by admin on November 30, 2011 in Design, Development, Interaction Design, Marketing, Participation, User Experience, Writing |

I finally met Lucas in person at the Storyworld Conference. He is a lovely and intelligent young man with a lot of passion for his craft. Although we could tell this with his active postings at his company blog, Silverstring Media, he is even better in person. Now Lucas has generously offered to share some […]

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YSA Avoiding Crap Game Design

Posted by admin on August 30, 2011 in Design, Development, Production, User Testing, Writing |

I recently curated a panel for the Freeplay Independent Gaming Festival: How Every Little Decision Can Bring You Closer To or Further Away from Creating Crap A (self-described) “handsome and debonaire stranger” said to me the best way to avoid creating dull projects is “don’t work for shit companies” and “only go indie if you […]

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YSA Indie ARGs: An Interview with Jan Libby

Posted by admin on April 20, 2011 in Design, Development, Interview, Participation, Writing |

Jan Libby is a respected indie alternate reality game designer, whose day job is a freelancer working with brands to create interactive experiences. (Her impressive bio is at the bottom of this post.) Jan has recently run an indie ARG called Snow Town. I unfortunately missed the participating through the whole experience, but I wanted […]

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YSA Meaningfulness

Posted by admin on September 17, 2010 in Design, Development, Meta, Participation, Writing |

I was asked to write an article about my company for the IGDA Newsletter special edition on ARGs. I chose to write about why I’m “Going Indie for Meaningfulness and Money“. I thought I’d share it with you since many of you may be traveling down the same path. I also wanted to share with […]

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YSA Actualising Your Depictions

Posted by admin on September 17, 2010 in Design, Development, Execution, Participation, User Experience |

Now that sounds like a weird title, doesn’t it? What do I mean by ‘actualising your depictions’? What I’m referring to is the depiction of a character searching the internet, or having a social media conversation in a video, and then not having them seeded online. That is: I hate it when I watch characters […]

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YSA Sucking

Posted by admin on September 4, 2010 in Design, Development, Execution, Production, Writing |

I find it interesting that there has predominantly been two types of responses to this website. Beginners always ask how they can avoid ending up here, how they can avoid sucking at transmedia; while people who have worked in the area for a while are really excited about the idea of sharing the times they […]

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YSA Gamification – by Amy Jo Kim

Posted by admin on August 24, 2010 in Design, Development, Participation |

This is another post about what other people have written about. I’m just still head down in the middle of run time for a project, and so that is the reason for my lack of personal contribution. But I’ve been seeing some awesome stuff out there, including these notes from a special workshop run by […]

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YSA Serious ARGs – by Jane McGonigal

Posted by admin on July 26, 2010 in Design, Development, Participation |

The massive social game experience created by Jane McGonigal for the World Bank, Evoke, finished a little while ago. But the team is currently having a debrief and will be sharing their lessons learned online. The first post outlines what went right and what went wrong. I’ve summarised the headings here, but go to the […]

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YSA Story (and Game) Design

Posted by admin on July 26, 2010 in Design, Development |

Thought I’d share a preso I did at The Pixel Lab in the UK for film & TV practitioners. In this preso I’m trying to help new practitioners not suck at transmedia story (and game) design. Feel free to share other ways people can not suck (or even say how I suck!). Cross/Transmedia Story Design […]

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YSA Creating a You Suck At Transmedia Website

Posted by admin on June 16, 2010 in Design, Development, Production |

I had a friendly query from a colleague the other day. He wanted to know the range of projects that will be covered here. He probably forgot that I have championed all types of transmedia for years, from any industry. But his query alerted me to the fact that perhaps should overtly outline the range […]

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