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1

YSA Social Media Strategy – by Mike Phillips and Stedmeister

Posted by admin on August 3, 2010 in Strategy |

A new website is having fun helping/playing: What the Fuck is My Social Media Strategy? It is a random generator of strategies, well, “common wisdom” (whatever that means).

 

1

YSA Success – by Seth Godin

Posted by admin on August 1, 2010 in Meta |

J.D. Meier has done a lot of research to write up a post on lessons learned from Seth Godin. While Godin’s insights are not about transmedia, they’re about your career and life, which trumps all! I’ve summarised the headings of Top 25 Lessons Learned, but see the full post for all the details and lots […]

0

YSA Serious ARGs – by Jane McGonigal

Posted by admin on July 26, 2010 in Design, Development, Participation |

The massive social game experience created by Jane McGonigal for the World Bank, Evoke, finished a little while ago. But the team is currently having a debrief and will be sharing their lessons learned online. The first post outlines what went right and what went wrong. I’ve summarised the headings here, but go to the […]

1

YSA Story (and Game) Design

Posted by admin on July 26, 2010 in Design, Development |

Thought I’d share a preso I did at The Pixel Lab in the UK for film & TV practitioners. In this preso I’m trying to help new practitioners not suck at transmedia story (and game) design. Feel free to share other ways people can not suck (or even say how I suck!). Cross/Transmedia Story Design […]

0

YSA Measurement – by Ilya Vedrashko

Posted by admin on July 23, 2010 in Measurement |

Ilya Vedrashko recently did a post about his experience with running a ‘viral’ campaign. He offers some interesting tidbits, including the insight that most people come at the beginning of a campaign. This correlates with what I’ve found in ARGs. This is why it is so important your entry experience is so smooth and compelling, […]

0

YSA Measurement – by David Varela

Posted by admin on July 23, 2010 in Measurement |

In response to a call for lessons learned with measurement, David Varela gave an informative comment. So I’m putting it here as a post (with permission): So – a couple of lessons learned in measurement. I’m running an ARG at the moment and I’d love to talk about it, but maybe that’s not the smartest […]

6

YSA Creating a You Suck At Transmedia Website

Posted by admin on June 16, 2010 in Design, Development, Production |

I had a friendly query from a colleague the other day. He wanted to know the range of projects that will be covered here. He probably forgot that I have championed all types of transmedia for years, from any industry. But his query alerted me to the fact that perhaps should overtly outline the range […]

3

YSA Questions

Posted by admin on June 12, 2010 in Execution, Iterative, Measurement, User Testing, Writing |

Righto! Looks like we already have some questions rolling in. As a default I won’t publish names of the person who asked the question (so let me know if you don’t mind!). So, first, one person wants to know “if anyone can provide ‘measurement’ with their experiences…personal opinions are great…but at the end of the […]

5

YSA Plot & Participation Balance and Feedback

Posted by admin on June 11, 2010 in Design, Development, Participation, Writing |

A few years ago (four years ago), I created a mini-alternate reality game for an industry residential I was mentoring at. The residential was to help teach film and TV creators (what was called at the time) cross-media. But we didn’t just want to tell them about cross-media, we wanted them to experience what it […]

1

YSA Event Scalability

Posted by admin on June 10, 2010 in Design, Execution |

In the last few years there has been a rise in the importance of the ‘live event’. This is an inevitable reaction to the pervasiveness of digital technologies. The internet has without doubt facilitated music, TV, films and radio being easily accessible and free. What many have reflected on, but which Kevin Kelly articulated so […]

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