YSA Being Slaphappy – by Mahogany J. Slide

Posted by admin on September 21, 2010 in Production, Shoot |

I came across this post on ‘lessons learned‘ by a 17 year old independent filmmaker Mahogany J. Slide about her film The Saving, and thought they were great: 1. THE SAVING runs on Dunkin…ok more like Krispy Kreme but you get the idea. 2. Always slate every take (shot). Even if you have to dig […]


YSA Being Human

Posted by admin on September 19, 2010 in Participation, User Experience |

I read an article the other day about the “National Theatre’s screw up“, and it reminded me of a time I screwed up in an ARG. I have of course screwed up more than once, but the article reminded me of a specific event. The article discusses a tweet sent out through the National Theatre […]


YSA Dark Patterns

Posted by admin on September 17, 2010 in Development, Ethics, Interaction Design, Meta |

Today I came across this great website that features the dirty tricks web designers play on people. Here is a presentation by the curator of the site, Harry Brignull: Dark Patterns: User Interfaces Designed to Trick People (Presented at UX Brighton 2010) View more presentations from Harry Brignull. I don’t find the books he featured […]



YSA Meaningfulness

Posted by admin on September 17, 2010 in Design, Development, Meta, Participation, Writing |

I was asked to write an article about my company for the IGDA Newsletter special edition on ARGs. I chose to write about why I’m “Going Indie for Meaningfulness and Money“. I thought I’d share it with you since many of you may be traveling down the same path. I also wanted to share with […]


YSA Actualising Your Depictions

Posted by admin on September 17, 2010 in Design, Development, Execution, Participation, User Experience |

Now that sounds like a weird title, doesn’t it? What do I mean by ‘actualising your depictions’? What I’m referring to is the depiction of a character searching the internet, or having a social media conversation in a video, and then not having them seeded online. That is: I hate it when I watch characters […]


YSA Being an Artist – by Quentin Tarantino

Posted by admin on September 15, 2010 in Development, Writing |

I discovered this video through Armen Antranikian, a cracker about the power of being an artist over a “careerist”:


YSA Advising – by “Bret Donovan”

Posted by admin on September 9, 2010 in Meta |

This is another fun break: the latest webisode from Kevin K. Shah and John T. Woods, where they put the boot into all the hack consultants out there (which may be directed at all of us…but I don’t care, I find it funny). The series follows Bret Donovan, the “New Creative Director and PMD of […]


YSA Sucking

Posted by admin on September 4, 2010 in Design, Development, Execution, Production, Writing |

I find it interesting that there has predominantly been two types of responses to this website. Beginners always ask how they can avoid ending up here, how they can avoid sucking at transmedia; while people who have worked in the area for a while are really excited about the idea of sharing the times they […]


YSA Publishing an Online Game – by Phil Stuart

Posted by admin on September 4, 2010 in Development, Distribution, Marketing, Measurement, Participation |

In response to Nicholas Lovell’s book How to Publish a Game, Phil Stuart of Preloaded wrote a detailed and helpful post about how they publish online games. He includes the following points: Seed your game smartly – Seed your game smartly – Time poor seeding Integrate with Portals – Adapt to the environment Work with […]



YSA Consulting

Posted by admin on September 4, 2010 in Clients |

The other day I received a lovely invite to be on the new Transmedia Talk podcast over at Lance Weiler’s Workbook Project. Nick Braccia and Robert Pratten co-host the show, which features both Anita Ondine from Seize the Media and Dee Cook from Dog Tale Media. Nick and Robert wanted me to talk about this […]

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