YSA Transmedia Trailers

Posted by admin on August 24, 2010 in Marketing, Pitching, Production |

I’ve been a judge on plenty of awards ceremonies, both public and private (internal to an organisation or corporation). I’m always surprised (and disappointed) when I assess the material submitted for a ‘cross-media’ or ‘transmedia’ or ‘multi-platform’ etc project. Why? Because nine times out of ten the assets provided are for one media. I cannot […]



YSA Gamification – by Amy Jo Kim

Posted by admin on August 24, 2010 in Design, Development, Participation |

This is another post about what other people have written about. I’m just still head down in the middle of run time for a project, and so that is the reason for my lack of personal contribution. But I’ve been seeing some awesome stuff out there, including these notes from a special workshop run by […]


YSA Social Media Strategy – by Mike Phillips and Stedmeister

Posted by admin on August 3, 2010 in Strategy |

A new website is having fun helping/playing: What the Fuck is My Social Media Strategy? It is a random generator of strategies, well, “common wisdom” (whatever that means).  


YSA Success – by Seth Godin

Posted by admin on August 1, 2010 in Meta |

J.D. Meier has done a lot of research to write up a post on lessons learned from Seth Godin. While Godin’s insights are not about transmedia, they’re about your career and life, which trumps all! I’ve summarised the headings of Top 25 Lessons Learned, but see the full post for all the details and lots […]

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