YSA Serious ARGs – by Jane McGonigal

Posted by admin on July 26, 2010 in Design, Development, Participation |

The massive social game experience created by Jane McGonigal for the World Bank, Evoke, finished a little while ago. But the team is currently having a debrief and will be sharing their lessons learned online. The first post outlines what went right and what went wrong. I’ve summarised the headings here, but go to the […]


YSA Story (and Game) Design

Posted by admin on July 26, 2010 in Design, Development |

Thought I’d share a preso I did at The Pixel Lab in the UK for film & TV practitioners. In this preso I’m trying to help new practitioners not suck at transmedia story (and game) design. Feel free to share other ways people can not suck (or even say how I suck!). Cross/Transmedia Story Design […]


YSA Measurement – by Ilya Vedrashko

Posted by admin on July 23, 2010 in Measurement |

Ilya Vedrashko recently did a post about his experience with running a ‘viral’ campaign. He offers some interesting tidbits, including the insight that most people come at the beginning of a campaign. This correlates with what I’ve found in ARGs. This is why it is so important your entry experience is so smooth and compelling, […]


YSA Measurement – by David Varela

Posted by admin on July 23, 2010 in Measurement |

In response to a call for lessons learned with measurement, David Varela gave an informative comment. So I’m putting it here as a post (with permission): So – a couple of lessons learned in measurement. I’m running an ARG at the moment and I’d love to talk about it, but maybe that’s not the smartest […]

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