Here it is! OMG! I cannot believe I’m doing this.OK, here goes.
You Suck at Transmedia!!
Yes, this is something many of us have been wanting to say for a while…to others (mostly) and to ourselves (sometimes).
But don’t worry, this site isn’t about trashing specific people or projects. I’m a practitioner too, and so I know how even though we learn quickly, we cringe at old mistakes. But importantly, I also know how bad design is often the result of processes and people you don’t have control over. You know it sucks but nobody listened, or believed you, or worse still…you didn’t tell them. This site is part of that conversation. Encouraging us all to feel confident about what we know (and find out) sucks.
A while ago I put this video on my company site, to explain what it is like being a transmedia analyst. But here I want to imagine us all being ‘The Wolf’ from Quentin Tarantino’s Pulp Fiction for a moment: sweeping in to help our clients, each other and sometimes ourselves with awesome knowledge about what needs to be done to clean up the mess. I mean, there are transmedia corpses (at least mutilated limbs) everywhere!
So pretty please, with sugar on top, stop sucking at transmedia!
How do you/we/us stop sucking at transmedia? Well, this site is a step in that direction. This site welcomes contributions that really do aim to progress the state of the art. Here we can discuss the consequences of transmedia design, production and execution decisions.
In short, this site will cover transmedia decisions that never, sometimes, and always work.
More detail about the aims and methods of this site are in the About page.
