YSA Creating a You Suck At Transmedia Website

Posted by admin on June 16, 2010 in Design, Development, Production |

I had a friendly query from a colleague the other day. He wanted to know the range of projects that will be covered here. He probably forgot that I have championed all types of transmedia for years, from any industry. But his query alerted me to the fact that perhaps should overtly outline the range […]


YSA Questions

Posted by admin on June 12, 2010 in Execution, Iterative, Measurement, User Testing, Writing |

Righto! Looks like we already have some questions rolling in. As a default I won’t publish names of the person who asked the question (so let me know if you don’t mind!). So, first, one person wants to know “if anyone can provide ‘measurement’ with their experiences…personal opinions are great…but at the end of the […]


YSA Plot & Participation Balance and Feedback

Posted by admin on June 11, 2010 in Design, Development, Participation, Writing |

A few years ago (four years ago), I created a mini-alternate reality game for an industry residential I was mentoring at. The residential was to help teach film and TV creators (what was called at the time) cross-media. But we didn’t just want to tell them about cross-media, we wanted them to experience what it […]


YSA Event Scalability

Posted by admin on June 10, 2010 in Design, Execution |

In the last few years there has been a rise in the importance of the ‘live event’. This is an inevitable reaction to the pervasiveness of digital technologies. The internet has without doubt facilitated music, TV, films and radio being easily accessible and free. What many have reflected on, but which Kevin Kelly articulated so […]


You Suck at Hello World

Posted by admin on June 8, 2010 in Meta |

Here it is! OMG! I cannot believe I’m doing this.OK, here goes. You Suck at Transmedia!! Yes, this is something many of us have been wanting to say for a while…to others (mostly) and to ourselves (sometimes). But don’t worry, this site isn’t about trashing specific people or projects. I’m a practitioner too, and so […]

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